AR Cards for the 3DS. What the heck are these things?

MegaDrive20XX

Segatron Genesis... call me the wizard.
* Nintendo 3DS system
* Nintendo 3DS charging cradle
* Nintendo 3DS AC adapter
* Nintendo 3DS stylus
* SD Memory Card (2GB)
* 6 AR Card(s) (view the cards using the outer cameras to play supported AR games)
* Quick-Start Guide
* Operations Manual (including warranty)

^ this is what comes with the 3DS. The big question is the cards are scanned via the camera. Almost like the E-Cards from the GBA days from my understanding. Can anyone shed some light on this?
 
3DS AR Cards are printable!

And Nintendo actually is okay with this!

http://www.gamegavel.com/reviews/2011/02/27/nintendo-allows-you-to-print-out-ar-cards-for-3ds/
 
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